This was a British military poster from 1915 by Alfred Leete. It shows an officer pointing at the viewer of the poster provoking the viewer to join the army and fight for "your" country, as if the viewer is doing nothing for the country if they do not join in the actual physical fight.
Above is a current U.S. army poster. Though it does not directly say that the army "wants you" to join, but it does, however, ask if the viewer is "army strong" which sends a very similar message, provoking the viewer to see if they are tough enough to be in the army. Though the words are not the same, the points made are: the posters are created to get people to help their country in whatever war they happened to be in, or may soon be in.
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