When Pat Gorman, Frank Olinsky, and Patti Rogoff created the MTV logo with the idea that a logo did not have to be one set design, with no changes, the world of design could then be changed, and now companies could continually change their identity, while maintaining the same basic design.
Recently, after the station became solely "MTV," the logo has slightly changed, or "refreshed," with a more rectilinear, wide design:
Really it has not changed much, only a little of the bottom has been trimmed, making it look a little bit more streamlined. This opens the station to some new design changes like these:
Which make the characters within seem to say "I am MTV" saying what the station has now become.
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