Looking at the text book, I came across a page ad for Volkswagen which reads "Think small." These two words perfectly represent the small Beetle. The words are also in the Futura font, which, when I looked, I realized that even though it has been 50 years since the ad ran, the font used has not changed.
Above is the 1960 ad by Helmut Krone and Julian Koenig.
The font is not the only thing that has changed, however. The slogan "Think small" has just been modified slightly to fit the new clean technology Volkswagens are being powered with. This shows that even though an idea may be old, it may not be played out.
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