Target, a store who attempts to get the market away from Wal Mart, uses a simple design as their logo, but at the same time an effective one. The Wal Mart identity has changed two times since it's rise to the top, while Target has always retained the same, simple, design.
The first, Target's logo, which illustrates the company's name, while also subliminally telling people this is where they want to go, by making it a target, as if this is their set destination.
Wal Mart, on the other hand, has used the name of the company with a star in both versions of the name, which is clearly ineffective, if the design has changed already in it's short existence.
To me, Target has a much more effective design due to it's simplicity and way of making people think that it is where they will be able to find a better price there.
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