Due to the odd mishmash of movies we have in our house from today and my childhood and now, I have now watched movies like Gran Turino, The Jungle Book, Harry Potter's I, III, and V, multiple episodes of the television series Bonanza, and Friends. While watching the movies, I noticed that the opening credits, with the overture, set the tone for the whole movie. Credits, written in different typefaces, alone can give the general mood of the film in the first few seconds.
Watching Harry Potter, where the credits are three dimensional in dark metallic colors that come towards you slowly, or Bonanza who's simple credits with a western typeface look like a wanted sign in the old west (or at least one would see in a western).
This I could relate to the 19th century when there was a boom in the typeface business, and hundreds of different, creative, modern typefaces were being created for use in ads, posters, and packaging around the world. I found similarities because now, like then, people are creating different typefaces to get a specific point across about something, in my case the mood or theme of a movie through the credits. The creators now are exactly the same as the pioneers of the industry in that they take a base idea, or just one letterform, and create an entire alphabet from it. Though computers have been added to the process, the ideas still remain the same.
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